3 Characteristics of color
1. Chroma (hue) – name of color
2. Value – amount of color concentration
3. Brightness – amount of light emitted from a colored object
The eyes see colors but the brain gives meaning.
More than 70% of all sensory receptors in the human body are in the eyes. Hearing, smelling, tasting, and touching combined compose the other 30%. The eyes are the nearest to the organ of perception (brain).
In the midst of technological advancement, one cannot deny that we are already living in a world full of visuals. Everywhere we go there are photos, flyers, billboards, and a whole bunch of advertisements that we see side by side. We cannot negate the fact that visual media is one of the potent medium where people interact, learn, and relay information. To prove this, many people especially businessmen invest more in advertisements such as billboards and ads because they believed that these materials greatly influence all of us in one way or another. They influence our mindsets, our lifestyle, and even our culture. Needless to say, visual media affects all of us.
Since visual media affects all of us, let us delve more and learn in depth about it as we explore its vastness and richness.